This is a serious matter, may Google really deliver high quality search results for other nations? The answer so far is “sort of”. In this article I will make use of Canada as an example of the high quality or lack of thereof, which is delivered by Google’s search engine results. Maybe you want to know more ? Firstly what you need, get a google adwords certification answers 2016. And let’s start the exam, for google adwords certificate.
Let’s check out Canadian search results by Search engines. ca:
If you highlight “Canada” through Search results and then start looking, you may be surprised at the quantity of companies that aren’t actually Canadian. All of this also is applicable for the UK and other main markets as well.
In fact , many of the “paid results” come from American companies. At this point some would argue that this really is to be expected, coming from United states companies with large costs but I would disagree just because a lot of the bulk of the “Canadian specific” results are also United states companies.
It is very evident that this is an increasing concern with business owners residing in various countries.
Being an owner not from the ALL OF US, I would rather compete with businesses that are m ore local compared to not, simply because the results might then be relevant. Unimportant results equal to poor outcomes and less people take those search results seriously when they maintain sifting through poor quality outcomes online.
By way of example; If you highlight “search within Canada” and search for “web design”, the top 2 outcomes seem not to be through Canada. This is a serious concern. What if people click on “I’m feeling lucky”, they are rerouted to a company outside of North america. The average person won’t know what to consider that and may disregard looking through Canadian results any more.
The more articles specific the results are, the greater people will search through these results. The more people can tell their friends and peers to search through all those results. See, as internet marketers, we do have the ability to create a search term that people obtain familiar with. Just look at “Blogging”. A couple of years ago, if you inquired people to search online for “blogging” sites, you would have had lots of confused faces staring at a person. Nowadays, if you search for running a blog, there are more than 900, 500 results found in Google and also to top that off, there is certainly more than enough paid advertisers too.
What do all of us see changing in Google?
The #1 issue we are now seeing increasingly more is search results listing internet sites with country specific website name extensions. Here’s what I mean simply by that.
In case you were Google and you wished to deliver better search results intended for Canada, how would you start doing that?
I would look at 2 items:
1) Will the domain name end along with. ca? (Ex. www.smartads.ca)
2) Does the particular “contact” information about the company complement the country – Street, Town, Province/State, Country. Are all of the factors listed within the get in touch with page?
They are very important factors, evidenced that, I see Google weighing your own “contact” page higher than other things within your website other than your own front page. So the meaning is, make sure to list Where it is that you do business in your contact page. Your website may rank higher for local looking when this technique is used.
Second, ensure that you buy a domain name(s) which is country specific. If you reside in Canada, buy a domain using the extension (. ca). In case you live in the United Kingdom, make sure to purchase a domain name with the extension (. uk). If you live in the united states, make sure to buy a domain name with all the extension (. us).
You may be asking, imagine if I don’t want to focus on just local searching? Make a separate website to target place to place. There is nothing with. com, actually most people automatically type in. possuindo but , if you truly want to locally, you have to play in your area.
The future of search engines like google is local searching! We have been seeing an increasing amount of proof to sustain this declare. Targeting locally is a great begin and will ultimately help you to focus on internationally later on!
I hope this article helps you away!